FairMoney

FairMoney, a leading digital microfinance bank in Nigeria, has been at the forefront of providing accessible financial services through its innovative app and customer-focused initiatives. Syracuse Africa collaborated with FairMoney on three key campaigns aimed at enhancing the brand's visibility, driving user engagement, and supporting community initiatives.

The Task.

Campaign 1: FairMoney App Homepage Revamp.

FairMoney sought to update its app homepage to align with its modern visual identity while significantly improving the user experience. The goal was to ensure that customers could navigate the app more seamlessly, thereby enhancing their transaction and overall customer experience.

Our Approach

Syracuse Africa developed a comprehensive media and PR campaign focused on highlighting the dual benefits of the app revamp—both its aesthetic improvements and the enhanced functionality that customers would experience.

Messaging Strategy:

Communicated the importance of the redesign in making the app more user-friendly and visually appealing.
Emphasized the enhanced transaction capabilities and improved customer experience.

Media Outreach:

Leveraged key media platforms to disseminate information about the app's new look and features.
Engaged with tech bloggers and influencers to review and share their experiences with the revamped app.

PR Activities:

Crafted press releases and media kits highlighting the key features of the revamped homepage.
Organized interviews and product demonstrations to showcase the app’s new functionalities.

Results.

The campaign effectively communicated the improvements made to the app, leading to increased user engagement. The strategic media coverage helped in positioning FairMoney as a forward-thinking digital bank committed to enhancing user experience.

11

Paid Mentions

19

Earned Media

82%

Positive Sentiment

188,510

Accounts Reached

Conclusion.

Syracuse Africa’s strategic execution across these three campaigns helped FairMoney strengthen its brand presence, enhance customer experience, and engage with key demographics effectively. Each campaign achieved its objectives, demonstrating the power of targeted PR, media engagement, and social media strategies in driving both awareness and user action.

FairMoney introduced the second edition of its Double Interest Promo to incentivize customers with increased interest rates on their FairLock plans. The goal was to drive awareness and conversions for this customer acquisition offer.

Campaign 2: FairLock Double Interest Promo.

Our Approach

To maximize the campaign’s reach and effectiveness, Syracuse Africa implemented a multi-channel strategy focusing on social media and influencer marketing.

Social Media Engagement:

Created and promoted the hashtag #DoubleInterest, which was used to spark conversations across social media platforms, particularly on Twitter.
Collaborated with micro and nano influencers to amplify the campaign’s reach.

Content Strategy:

Developed compelling content that highlighted the benefits of the FairLock Double Interest Promo.
Ensured that the content was shared across social media blogs and influencer channels to maintain a consistent message.

Performance Tracking:

Monitored social media interactions and engagement to assess the campaign’s impact.

288

Mentions

837

Interactions

8.1m

Reach

326

511

Likes

Results.

The campaign successfully reached over 8.1 million people, generated 837 interactions, indicating strong engagement with the content and a positive reception from the target audience.

In celebration of Women's Month, FairMoney launched the "Be Your Own Woman" initiative. This platform aimed to empower women by sharing inspiring stories, offering opportunities for interaction with successful women across various fields, and providing small grants to support women in their personal and professional growth.

Campaign 3: FairMoney Be Your Own Woman.

Our Approach

Syracuse Africa crafted a campaign designed to raise awareness for the initiative, drive registration for a webinar, and foster engagement among women across Nigeria.

Influencer and Media Engagement:

Engaged with social media blogs, Twitter influencers, and panelists from the BYOW initiative to promote the hashtag #BYOW.
Drove conversations around women empowerment, focusing on the stories and experiences shared through the initiative.

Webinar Promotion:

Developed and distributed content to drive registrations for the webinar, ensuring that the event reached a broad audience.
Highlighted the small grants provided by FairMoney to further attract participants.

Content Creation:

Created compelling narratives that resonated with the target audience, focusing on the challenges women face and how they can overcome them.

469

Mentions

1.5k

Interactions

1.5m

Reach

45 1.3k

Likes

Results.

The campaign reached over 1.5 million people. Generated 1.5k interactions, reflecting significant engagement and a positive response to the initiative.